Ad agency | jfk design | Marketing outsourcing

MARKETING OUTSOURCING (MO)

WHEN YOUR COMPANY POSSESSES A LIMITED MARKETING RESOURCES: men resources, knowledge, infrastructure, it is worth considering our cooperation proposal, which is commissioning of marketing tasks to our company. Within the MO services we propose our clients to order marketing activity outside and delegate these functions to our specialists. Then there is an agreed stable monthly fee for MO.

BASIC ADVANTAGES OF MO ARE:

• Optimizing the costs of marketing activity. In comparison to alternative costs for marketing operation inside the company, the marketing outsourcing is much cheaper.

• Our activities are focused on a long term marketing goal, described by your company. We are independent therefore we implement marketing strategy efficiently, fairly (lack of lobby necessity of certain solutions or necessity of patronage).

• Speed and flexibility of professional activities focused on the effect, effectiveness of adaptation measures.

• Cooperation with proven group of experienced specialists.

• Objective and fresh perspective of the outside specialists on the company activity, its processes, structures and basic marketing assumptions etc.

• Using specialist marketing knowledge when it is necessary.

IN JFK OFFER

INTERNATIONAL MARKETING

We have been in the UE for some time, so it’s nothing special that foreign companies would like to get on the Polish market. Of course this process works both ways so not to stay behind we are entering the foreign markets within the EU.

Taking first business steps abroad, great attention must be paid to adequate and effective marketing activities on the target market.

If your company would like to enter the Polish market (foreign companies) or foreign one (Polish companies) we can help to prepare a marketing strategy and lead promotional activities.

ADERTISING CAMPAIGNS AND MARKET RESEARCH

Having CI already created, it’s time to go to the concept action of presenting the brand, the firm to a wider audience. We can start from absolute basics, that is, market research, its potential, clients, competitors.

To take any decision concerning the strategy, not only marketing one but also general strategy of the company, one should have at least basic objective knowledge concerning concrete market which the company would like to enter. Collecting and interpretation of such information is the market research domain . Market research is a process of collecting, processing and information interpretation to decrease the risk of marketing decisions taken by a company. The scope of marketing researches covers mostly supply, demand and pricing as well as other market players’ behavior.

BUILDING OF MEDIA PLANS

Media plans are built in order to fully, efficiently and with the greatest benefit for a client use allocated budget for a specific campaign. So, it is conveying the advertising message to the widest group of specific recipients – representatives of the target group of a company.

Building media plans is to carry out activities connected with the planning of advertising emission ordered by a client. Ideally, the agency responsible for planning media plans and buying the media should develop the form of communication – advertising. Then, one agency is responsible for the whole campaign. Creating the media plans covers particularly selection of the right media and purchase of suitable advertising spaces (outdoor, newspaper, internet), air time (radio and television), etc.

MARKETING STRATEGIES
Marketing strategy is a part of a larger unit - the general strategy of the company. It is the practical application of the mission in specific market situations. Taking into account the aspect of time, strategy is the most uncertain and most general part of management determining the most basic and fundamental aspects of the company.

The ultimate goal of marketing strategy is the message that the company must secure itself a dominating position over the client, the source of supply, competitors; must control the substitutes and activities inside the sector ( Porter’s five forces). To achieve that, companies expand system of monitoring the changes in the environment and try to create products which will succeed on the market. The marketing strategy are associated with: creating a mission, company vision, evaluation of market chances and threats, choice of the target market of the marketing activity etc.

SERVICE MARKETING
For some time services have become a dominant part of the gross domestic products of all developed countries in the world. They are promoted in a totally different way than products.

Creating marketing strategies for services is not easy taking into account that services are immaterial, impermanent, heterogeneous and inseparable. During promotion of traditional products the 4P rule has been used more or less successfully for many years now (Product, Place, Price, Promotion). While selling and promoting services other elements gain great importance: people - personnel, process - the course of providing services and physical evidence, that is all material and visual elements which are the evidence of the service quality to a client. Marketing Mix with 4P for the goods developed into 7P for the service promotion. It is very important to be aware of the differences between the product and service promotion.

BRAND CREATION
Building the competitive advantage of a company cannot disregard what is happening in its environment. The closest environment of each company is at least the clients and competition (as well as other elements of Porter’s five forces) and to define it well you must define your own identity. An identity is a group of specific features that distinguish the company from other market participants – competitors. The most important task of the identity is to take a predetermined place on the market and to gain some market competitive advantage. The creation of the image and brand is connected to the creation of the identity.

The image of a company is our subjective impression of it. It’s a set of qualities which come to mind when clients hear the company’s name or particular brand. Brand is nothing else but a clear promise made to a client by the company.

MARKETING LAUNCHING OF BRANDS
A brand is nothing else but a promise made to a client. Of course the promise itself is not enough, one has to keep the promise they have made. It is not a simple task since it’s much easier to promise what a client wants to hear than to keep the promise, which is a much more difficult task. Therefore, the ranking of the most powerful brands often includes a small group of the same brands within many years.

A powerful brand has many assets, however, its creation and maintenance is associated with a great workload and financial outlays for it’s a process that lasts throughout the market life of the company, product or service. Creation of a brand is a process that determines the future success of the company, therefore it should be left to professionals who will help form the foundations, will research the market and clients’ expectations, will recognize the brand values, its mission and will expose all of these on the outside in the best time and form.

REBRANDING
Rebranding is a process resulting in a product or service which is known as one name and starts functioning on the market as a different name. This type of change is most often introduced by companies when: 1. a company has been running for many years, has an established position and is profitable, 2. a company is not profitable and has stopped being successful. Both companies carry out rebranding in order to improve the presentation of the offer and the company, presenting it in a way which best suits current needs and preferences of clients. Obviously, it is worth considering the purposefulness of rebranding. Is it only the change of logo, business cards and www page renewing or is it also the change of fundamental bases for the company, or do we aim at re-estimating the basic assets of the company?

Hence, the most important is to determine what goal we want to accomplish by rebranding.